Floem vision
The idea about our brand has emerged from careful exploration of the local market, the needs and preferences of furniture users and subsequent conclusions about the gaps we identified. By focusing on furniture design and space in general, we have discovered that the Scandinavian aesthetics is wholeheartedly welcomed.
There has been a rapid growth of interest and demand for furniture from the Balkans. Nevertheless, we have also noticed that it rarely comes with the signature of local authors. We have therefore identified this field as the one in which we can and would love to create, giving our contribution in the best possible way.
Scandinavian design has crossed its territorial boundaries a long time ago and become loved in different corners of the world, bringing its values into perfect alignment with the needs of every individual. It is because of its people-centric approach and focus on basic human needs that this design has become a materialisation of universal values, the one we experience as our own but at the same time as something collective.
Under the auspices of this design, we are united, regardless of our origins.
Our interpretation is marked by a dialogue between the aesthetics of Scandinavian design and other influences that inspire us, namely, mid-century heritage and forms of Yugoslavian design classics, but also forms and elements of nature, which is another one of our main sources of inspiration.
We follow the rhythm and the pulse of the global market and global tendencies, but also stay loyal to our value system.
From the very beginning, we have been guided by the idea of offering to the local market the furniture inspired by Scandinavian design, manufactured in Serbia, using high-quality wood, putting special focus on details, sustainability and the idea of it being used by generations to come.
Floem vision has pervaded our design from the very first piece we made. We would like our pieces to evoke sentiments of peace, harmony and beauty hidden in ordinary things.
The foundation of our design rests on the need to create space in which nature – with its tranquillity, harmony and unbreakable link to our existence – is embodied into furniture of timeless design and maximum comfort.
In the fast-paced times that are becoming more and more complex, we strive towards introducing a slower rhythm and natural elements into interiors, putting special focus on tactile sensations.
We tend to work with materials that are natural in order to appropriately complement the character of wood and create an atmosphere of perfect balance.
Our furniture is designed for individuals and families who are aware of the significance of every moment of their life and every choice they make, namely, how they spend their time, the contents they consume, things they surround themselves with. Our pieces are for lovers of the slow-fashion concept and interiors cleared and freed from any excessiveness so as to host a fulfilled life that takes place within them.
